The Swiss style was a major force in graphic design in the 50s through the 80s. The central element of Swiss style design is uniformity. Join today, and gain access to a massive and growing library of 24,500+ creative assets with unlimited downloads. Fogal Packaging Design by , a legwear and knitwear company. Letter become zebra stripes which become undulations like sand dunes.
Some of the major components of International Typographic Style include: — Sans serif typography primarily Akzidenz Grotesk, Helvetica, and Univers — Asymmetrical compositions — Flush left, ragged right text alignment — Mathematical grids, often on a tilted axis — Objective, black and white photography — Extreme geometric reduction of illustrated images — Bright, flat areas of color — Universal symbols. He was the master of the layered composition, making use of overprinted shapes and dynamically positioned typography and photomontage to create work which includes his noted pieces promoting races at the Autodromo Nazionale Monza National Racetrack of Monza. His work on that resulted in the Frutiger typeface. They have used it with many Swiss cultural institutions, political advertisements and a lot more because it was thought to have suited the drastically increasing global postwar market. Emil Ruder Emil Ruder played a key part in the development of the Swiss Style. However, these elements are vital for Swiss style and the more you incorporate, the better will be the outcome.
Theo Ballmer studied at the Dessau Bauhaus in the late 1920s under Walter Gropius and applied De Stijl principles to much of his graphic design work which utilized grids of horizontally and vertically aligned elements. Most graphic artists practice the use of shapes collated together to form unique abstract designs. As a designer, you will be surprised to see the impact that it can have on your design. Nowadays grid systems are an established tool that is often used by print and web designers to create well-structured, balanced designs. Rudimentary versions of grid systems existed since the medieval times, but a group of graphic designers, mostly inspired in ideas from typographical literature started building a more rigid and coherent system for page layout. In 1944, he became a professor at the school of arts in Zurich. Josef Müller-Brockmann briefly teaches here.
His 1952 poster promoting child safety stands out as one of his best pieces. His book designs like the one above are clearly pre-modern in flavor. He opened his own studio specialised in graphic design and photography where he produced the famous concert posters for the Tonhalle in Zurich. Why did they happen to combine most fruitfully in Switzerland during the interwar and postwar periods? Being the King of Web Design, it is but natural that the Swiss Style would have an impact to our websites. In many aspects, these ideas touch on the core proposals of the De Stijl movement. The influence of the International Typographic Style is clear. That they are actually studying data rather than appreciating it.
In this philosophy, the designer defines his or her role not as an artist, but as an objective conduit for communicating a message between different parts of society. Max Bill Max Bill was an architect, painter, typographer, industrial and graphic designer. However I noticed the other day your categories list on the blog index page disappear for smaller screens. It still holds much power today, especially in corprorate communications. Most Swiss artists prefer to use the sans-serif typefaces to give a sense of clarity and universality to the design. Just ask who tried to spend a in , only to realize that it was nearly impossible.
Its most obvious use case is to represent dictionaries, but its potential goes way beyond that. Russian Suprematism and Constructivism Images via , Inspired by the 1917 revolutions, Russian artists like Kasimir Malevich and El Lissitzky sought to re-define art for coming socialist era. I think it came down to the way I designed the site. Grids are flexible, consistent and easy to follow. Adrian Frutiger The Univers typeface was the first megafamily of fonts via It is only fitting to end this article on Swiss Design on a typographic note.
Max Huber 18-7 Yearbook cover , 1951 Max Huber The red, black and blue halftone images combined with the yellow rectangles turns the space into an energetic informal balance of space and images. Basel was a small city of about 250. The right amount of white spaces at the right places can create a first good impression and this can motivate any visitor to read through the web page and linger on it for a longer period of time. Graphic artists have experimented with abstract geometric patterns, uncomon color combinations, text manipulations and striking abstract visuals that were used to clearly convey their purpose in a very remarkable way. Giving certain elements or information more importance by using placement, colour or even size was an integral part of this style. The Swiss style was a major force in graphic design in the 50s through the 80s.
The International style sought an extreme abstraction based on simple geometric shapes. Müller-Brockmann specified the use of particular categories of what he thought to be appropriate modern graphic elements: namely geometrical abstraction, universal symbols and objective photography. As the green poster above and in many of Josef Muller- Brockmann's posters. Uniformity and geometry Even a quick study of classic Swiss style works reveals a strong attention of graphic designers to uniform design elements and strong geometric shapes. Interesting point about not remembering the brand. Müller-Brockmann studied under Ernst Keller in Zurich between 1932 and 1934 before opening his own studio in 1936.
Andy Warhol illustration for a fashion magazine via This 1952 magazine spread has one special thing about it: the illustrator of the shoes is Andy Warhol, who would later become famous as a Pop artist. Many of the early International Typographic Style works featured typography as a primary design element and it is for this that the style is named. This norm should guide all aspiring Swiss Designers. These elements are produced in a simple but highly logical, structured, stiff and harmonious manner. . It definitely feels like tabular data and tabular data is one such case that the disposition of the information extrapolates the realm of graphic layout and starts hinting on the meaning of data and how various chunks of data relate to each other. On a more flamboyant note the designer Max Huber added a generous dash of energetic verve to the mix.