Retail marketing strategy of big bazaar. MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR 2019-01-06
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Strategies for Retailing: a Conceptual Study on Big Bazaar Retail Strategies
We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. Mahendra Singh Dhoni and Asin, youth icons of India, were chosen as the brand ambassadors of Big Bazaar. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. Big Bazaar partners with Futurebazaar. The Indian Retail Market is a Rs. Under each region, age and income play an important role in determining the extent of mobile usage. They wanted to attract consumers who hitherto went to local kirana stores for their daily purchases.
For Above the line promotion Big Bazaar run advertising campaigns on television and radio while also publishing print ads in newspapers and magazines, besides online promotion. By extensive advertising in entertainment and parenting magazines, it attracts customers which yield the maximum profit and provides superior services to these customers like quick turnaround time , in order to reap maximum benefit. Currently Big Bazaar operates in over 34 cities and towns across India with 116 stores. Sara Selvaraj, Senior Lecturer, Vels University Chennai; saraselvaraj2001 yahoo. Most Big Bazaar outlets are multi-leveled stores and are located in stand-alone buildings in city centre as well as within shopping malls.
More Non-food Display: Higher non-food sales are achieved by allocating higher shelf and display space. Get Voucher worth Rs 250 to be redeemed against purchase of Rs. Process PowerPoint Presentation: Products in Big Bazaar are properly stacked in appropriate racks. Purpose: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Currently, there are 214 stores across 90 cities and towns in India covering around 16 million sq. It was founded in 2001 and currently has 214 stores in 90 cities and towns across the country.
Innovative, out of the box promotions is one of the effective ways to draw customer attention and shore up the revenue. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. How does an engaging brand experience affect consumer attitudes and brand image? What follows is an insight on how to use it effectively. Customer relationship management, Department store, Future Group 7336 Words 42 Pages Introduction to Big Bazaar Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. I would also like to thank the college library and its staff for patiently listening and guiding me and finally.
Some of its other formats include Brand Factory, Blue Sky, all, Top. Video memes Video memes are getting popular in marketing also. Quality:- Providing quality at low prices and having different types of products for different income customers is another advantage. Till, 2000 the share of organized retail in India was about 0. Big Bazaar is owned by Future group. Then an agreed purpose is established such as a maximization of return on capital involved in a business.
Big Bazaar, India’s Hypermarket Chain: Can its Ambitious Future Plans Succeed?
It seems the lower income masses of India do not want the stigma of owning the cheapest car in the world. With far reaching socio-economic changes that India has under gone in the last decade, the drivers in urban and rural India are maturing fast. Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time, as in a conversation. The case helps to analyse whether Big Bazaar will be able to achieve its goals in spite of the fiscal woes the economy is facing today. Financial Benefits:1 Improvement in sales.
Big Bazaar, India’s Hypermarket Chain: Can its Ambitious Future Plans Succeed?
Well trained staff at stores to help people with their purchases. Do you frequently shop at Big-Bazaar? Satisfaction Satisfaction Satisfaction Satisfaction with the quality of a particular product or service. How would you rate the Product Display in our store? Identification, selection and development of a Product. This program enables consumers to collect millions of points across online and offline partners — with just a single card. There are different departments in the store which display similar kind of products. This 'Relationship Marketing' cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition.
Way to deal unsold stock off. Promotional Pricing:- Big Bazaar offers financing at low interest rate. While Big Bazaar is targeted at the population across India One and India Two segments, Aadhaar Wholesale is aimed at reaching the population in India Three segment. Customer Relationship Management Strategies For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use.
The combo-packs add value to customer and lead to increased sales. This shop was the template for Big Bazaar. Well - dressed staff improves the overall appearance of store. Strategic Management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence activities and thus to exert control over its own destiny. In which section you spend more time while shopping? A gap analysis is a useful tool for evaluating the success of a strategy.
