Cosmetics because they understand their customers as individuals instead of as part of a group. Artists use this unique opportunity to test-drive product prototypes sometimes years before they reach consumers. This market is expected to increase during the forecasted period. The rising financial stability of women and financial independence in the developing economies of Asia-Pacific such as China and India is projected to drive the color cosmetics market in this region. Consumer Behavior This industry is all about enhancing and beauty with products that make the skin more even, the eyes more radiant and the lips more luscious. Cosmetics is also acknowledged for its recycling program. These formulas, generally patented, are used in the mass production of cosmetics products.
Rich and poor, old or young, conservative or trendy and even for males and females. The cosmetic industry is regulated by the Food and Drug Administration. Products The collection includes blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish. This report estimates the color cosmetics market size in terms of value, regionally and in end-user markets. Mainly two types of cosmetics are available first is mineral cosmetics which is chemical-free and suitable for anyone and any skin. Facial skin care represents largest part of cosmetic industry at 27%. Your analysis is superficial and rushed although there is a good attempt to include visuals to illustrate some of your points.
They do not use wholesalers, and although many inquire about becoming a wholesalers, they currently only use the aforementioned type of placement for their products. Some cosmetics are false eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick and moisturizers. This allows them maximum coverage and keeps the product available in every outlet where the potential customers might want to buy it. This growth is projected to be mainly driven by increasing access to branded products, rising affordability of the female consumers, and rising consumer base. You will not find it at discount outlets or drug stores. The age bracket of their consumers is approximately between 18-45 years old and most of them are B. Below mentioned figure shows the global percentage share of the different skin care categories in 2013.
Its link are mainly from the collaboration with famous fashion designers Vivienne Westwood , singers, models and actors Facebook 11. This is a big opportunity for the company as this is one of the ways of bringing in customers because of the aspiring fashion teens and celebrities. Working women are expected to use various skincare products to maintain their physical appearance, which could, in turn boost demand for cosmetics in the region. The make-up artist at the counter is their most valuable asset, the president of the company will brag. Increase brand reach and presence globally Threats 1. Because this industry will always be in high demand and new products are coming out daily to fix the new thing that has become ugly, this segment is very competitive. Market value is based on sales through all retail channels including direct to consumer and selective outlets.
The promotions that they have now are good ideas but not implemented well enough to increase revenue. C has 1000 stores in 73 countries and 12,000 employees around the world so far. After analyzing the external and internal environment, it became clear what the strengths, weaknesses, opportunities and threats are. Founded in 1985 in Toronto Canada 2. Thus, resulting in their customer intelligence strategic and tactical decision-making for support. They wanted to create cosmetic products that could better withstand the rigorous wear required to withstand photo shoots, such as the heat from bright lighting. In addition, high cost of herbal or bio products can also obstruct growth of market in the coming years.
It sells brand cosmetics of high quality that is intended for professional as well as everyday usage. The brand is sought-after also by many celebrities, fashion models, and photographers because of its delicate texture, huge choice of colors, and durability. The goal is to make sure products arrive in usable condition at designated places when needed. The brand is only available in specialized cosmetics stores. Its target audience is 20-40 year old middle class women, who buy it for their own use. The main question would be: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? Target marketing provides a focus to all of M.
Being true to the customer and serving their needs brings success. The global cosmetics market is segmented on the lines of its category like skin care product, sun care products, hair care products, deodorants, makeup cosmetics, color cosmetics and fragrances. Communication Process Promotional Objectives The overall goal of the promotion objectives is to increase revenue by expanding the current target market while reaching out to a new consumer with new marketing tactics. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. Has a workforce of over 7000 employees Weaknesses — a. On an international level they are carried in perfumeries.
North America and Europe are the leading regions for the consumption of color cosmetics. The report provides a comprehensive review of the important drivers, and challenges in the market. But now, the cosmetics are also sold to anyone who wants to buy it. These how-to videos also have the added benefit of ranking on the video search results of Google. C distributed products to top desiner who worked with top models and actors Word of mouth advertising M. Another is organic cosmetics having organic elements with no use of harsh chemicals.