Big bazaar strategy. Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives 2019-02-14

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Big Bazaar Marketing Mix (4Ps) Strategy

big bazaar strategy

The case lays out three pricing options. Over the next year, we will certainly reach that target. Section: — Apparels Tee shirts and Denim, Fabrics, Formal, Casual and Party wear, accessories, undergarments, night wear, sarees Section:-Food Staples, ready to eat, international food, spices, tea and coffee, Foreign food products Section:-Farm Produce Fruits, Vegetables, imported fruits, dairy product Section:-Frozen Soft drinks, Juices, milk items, Frozen food like frozen chicken, cheese, Kabab etc. These stores are normally located in high traffic areas. Selection of a distribution channel to reach the customer's Place. The rest of the list was closed by Tata Sky with its initiative, and Mercedes-Benz India , thanks to its innovative Twitter gamification challenge.


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Big Bazaar

big bazaar strategy

Notably, Mahindra and Maruti Suzuki adopted a multi-prong handle strategy, as a way to cater to different customer needs and succeeded in ramping up their engagement levels. This adds value to customers and increases sales thereby reducing their excess inventory. This was launched on January 26, 2006 and the result was exceptional that police had to come in to control the mammoth crowd. Operating:- Fewer staff on the floor; one person for every 500 sq. Hence the promotional strategy in the marketing mix of Big Bazaar is mostly a 360 branding technique.

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Decoding Big Bazaar's Online to Offline Strategy

big bazaar strategy

Moreover boards are put up above the products which give information about the products, its price and offers. He has also been responsible for accelerating innovation in India and Southeast Asia for Google. On Twitter, Big Bazaar trended for nearly 3. Process:- Big Bazaar places a lot of importance on the process right from the purchase to the delivery of goods. Heres's how Big Bazaar has been cracking the online to offline strategy: 24 Facebook Live Shoppertainment While Big Bazaar is not big on pure-play content marketing, it has content plan that is also tuned to bring online shoppers offline. In their preparation to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money.

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Strategies Of Big Bazaar Free Essays

big bazaar strategy

The achievement of customer satisfaction leads to company loyalty and product repurchase. Retailing consider as sunrise industry today after InfoTech, is the most happening industry with almost all the big players vying for a share of the coveted pie. Price:- As noted the prices and offers in Big Bazaar have been one of the main attractions and reasons for its popularity. For example, it can refer to any or all of the following:1. Competitors with a global presence 2. Google decide to give them a smartphone and show them how to use the Internet apart from giving them a stipend, he said. It was an incredible experience.

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Big Bazaar

big bazaar strategy

Samsung's ad for Bixby, a voice assistant, took the emotional route to win the hearts of viewers. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq. These stores are normally located in high traffic areas. This project is original to the best of our knowledge and has been accepted for Internal Assessment. By giving an emotional angle to the campaign, the campaign BringsYouCloser encouraged families to come and shop together.

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Big Bazaar 7Ps

big bazaar strategy

Lastly, local languages - these new Internet users are accessing the Internet and consuming content in local languages, both in video as well as text. The concept of psychological discounting Rs. About 10,000 of them advertise on Television, 1,50,000 advertise on Print. What comes to your mind when you think about Big-Bazaar? Objectives may include, for example, increasing market share or reducing costs. Physical Evidence: Products in Big Bazaar are properly stacked in appropriate racks.

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Big Bazaar 7Ps

big bazaar strategy

Navaras — the jewellery store launched within Big Bazaar stores. These acknowledgements are no exception. Lastly, being humble is very important. . The Group is confident of the Indian retail story. They were, largely, limited to relying on precise long-tail search queries for any results from shopping ads.


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Segmentation Targeting & Positioning

big bazaar strategy

This is one of the fastest growing industries in India. Physical Evidence:- Products in Big Bazaar are properly stacked in appropriate racks. Department store, Hypermarket, Retail design 1821 Words 7 Pages Perception is the process by which organisms receives, selects, organizes, and interprets information to create a meaningful picture of the world. Dhoni would feature in a series of advertisements across all media. Application of the best marketing practices helps Big Bazaar in a great way. Express centre over 15000 to 20000 sq ft. Future Group has launched its latest venture, Foodhall — a premium food destination across 10 metros in India.

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